Everyone likes receiving mail and everyone likes receiving gifts – so we were super happy recently to receive a gift in the mail from Danish clothing company Småfolk.
One thing we noticed when we moved to Finland is how many children wear bright patterns on their clothes.
Perhaps it’s to counteract the long dark winters, or all the surrounding adults in our long dark jackets – whatever it is, we like it but have yet to really embrace it for Miko.
So he and I were both super happy with his gifts from Småfolk, which included three tops, some underwear and a pair of rubber boots.
Anyone who’s been shopping for children will know that girls have it so much easier when it comes to variety and style.
I love it that Småfolk designs allow boys to move away from traditional prints with wannabe slogans to do with surfing or trucks.
Their patterns echo the clothes of the 70’s, when they say, children were allowed to be kids. As well as bold colours they incorporate animals, flowers, fruit, vehicles and tools.
They also use quality fabric, in accordance with the Oeko-Tex Standard, which tests for chemicals used in production that can harm the skin and the environment. Fabrics are also tested for colour fastness and must have a skin-friendly pH value.
We love the boots they sent as his old ones recently cracked and we have been told he’ll need them when we go blueberry picking next week.
These items were obviously gifted but I genuinely thank Småfolk for sending us cool quality clothes that still look good after several washes.
I’m looking forward to exploring more of their range on their online store as the cooler months approach.
These clothes were gifted yet all opinions are my own, as is the child that appears in the photos. Huge shout out to anyone who has ever got a three-year old to pose for photographs too. We all know how hard it is to work with them, but did you know how hard it is to shoot them?
Hey Helsinki 
Fabulous clothes…know well the poor selection for boys….4 grandsons to buy gifts for!!! And the girls do a photos hoot each year of the 9 grandchildren for our annual wall calendar…that has been a bit of a nightmare at times ….9 in a human pyramid in particular!
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Wow! That is some feat! Must make a great photo ☺️
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I think it would be a lot nicer if you clearly marked when you write sponsored posts. You may have not anticipated being sponsored and a quid pro quo may have not been even hinted at, but I’m sure they did assume a certain probability a post would be written. This is basic psychology and also how corrupt networks of mutual understanding (hyväveliverkostot) work: There is usually some amount of guilt associated with not acknowledging the gift, so it becomes payment for future services without anything even being hinted at. A denial of any expectation may even strengthen such guilt and increase the success rate. (This is the type of corruption that is typical in Finland, by the way. )
This post clearly is sponsored and it is not only uncool to not mark it clearly, but it may also be against the law (though I’m not an expert on marketing laws). It certainly is underhanded even if this is innocent and naïve on your part, as I suspect. Just saying.
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Wow. I thought I was clear. I’ve said four times the clothes were a gift – it’s in the opening paragraph. I also make it clear the opinions are my own.
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You certainly made it abundantly clear to me, right from the first sentence of this post, that Miko’s new clothes were a gift from Småfolk.
For precisely the reasons you wrote about, our kids, growing up in the 80’s and 90’s, wore beautifully constructed clothes, in sumptuous cotton and bright, unisex colors, made by Hanna Andersson, a company then owned and operated by its Swedish founder. They will be using those same clothes for their children very soon, and I’m still wearing the many H. Andersson Swedish nightgowns I purchased in those decades. (Unfortunately, the current owners of the company appear to have largely abandoned, or at least greatly downplayed, the Swedish design ethos for which it was known.) I’m going to see if Småfolk will deliver to address in the U.S.!
Well done with the photographs of Miko, who sounds like my kind of kid!!
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Thank you Leslie. I really was trying to be clear. I’ve also turned down other gifts before that I don’t want to endorse. I’m going to google Hanna Andersson, the clothes sound lovely & as though they last well! Thank you for writing.
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I love this brand! We have a nightie with bright bunnies on it for our little G and it’s a household fav!
I agree with Leslie, it is very clear your post is sponsored Mel! Miko looks adorable in his new clothes 🙂
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Thank you. I bet that little nighty is just gorgeous. See you real soon!
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